Lead capture

Lead capture· 5 min read

A Simple Trade Show Lead Tracking System for Solo Reps and Small Teams

You do not need an enterprise CRM to track trade show leads. Here is a system that survives a busy floor, starts free and solo, and grows when you add people.

Mark Pymm ·
Lead capture· 6 min read

GDPR and Trade Show Lead Capture: What Exhibitors Need to Know

Every card you photograph and every voice note about a prospect is personal data. Here is what UK exhibitors need to know to capture leads lawfully in 2026.

Mark Pymm ·
Lead capture· 5 min read

Voice Notes vs Business Cards: The Fastest Way to Capture Leads at a Stand

Take the card, or dictate a voice note. Both are fast. Only one captures why the conversation mattered. Here is when to use each, and why the answer is both.

Mark Pymm ·
Lead capture· 3 min read

Trade show lead capture vs lead retrieval: which is better in 2026?

Rented lead retrieval scanners cost £200–£400 per rep and deliver a CSV days later. A team-wide lead capture app is cheaper, faster, and gives finance a real ROI number. Here's the honest comparison.

Mark Pymm ·
Lead capture· 8 min read

Best Lead Capture Apps for Exhibitors in 2026 (and How to Choose One That Fits)

Most lead capture apps were built for enterprise badge scanning or the organiser's own ecosystem. Here are the five things that matter and how to choose.

Mark Pymm ·
Lead capture· 6 min read

How to Capture Leads at a Trade Show Without a Badge Scanner

Not every show gives you a badge scanner, and a scan is only a name anyway. Here is how to capture leads without one, using the phone in your pocket.

Mark Pymm ·