The Beagle Blog
Playbooks, benchmarks and product updates for teams that work trade shows.
Upcoming show guides
Sorted by show date: soonest first
Playbooks
The Post-Show Team Debrief: A 30-Minute Agenda
A short, repeatable debrief that turns a team's show captures into owned follow-ups and a clear verdict.
How to Plan a Team Visit to a Trade Show: Target Lists, Routes and Roles
A practical plan for getting a visiting team round a show efficiently, with nobody doubling up and nobody missing the stands that matter.
Trade Show Team Brief Template (Copy and Paste)
A one-page brief to send your team before a trade show, covering goal, roles, targets and debrief.
How to Compare Trade Shows and Decide Which Get Budget
A consistent way to compare shows so next year's budget is based on what each one produced, not on habit.
Is It Worth Sending Your Sales Team to Trade Shows as Visitors?
You don't need a stand to get value from a show. When visiting pays off, when it doesn't, and how to tell afterwards.
Trade Show Cost Per Lead: How to Calculate It
The formula, what to include, and why staff time changes the answer more than most people expect.
The Manager's Guide to Sending a Team to a Trade Show
How to decide who goes, brief them, split the floor and know what came back, without chasing anyone for business cards on Monday.
Getting the Whole Team's Leads Into the CRM Within 48 Hours
A simple process for getting every rep's show leads into your CRM quickly and completely.
Trade Show Staffing Plan for Exhibitors
How to staff a stand properly: how many people, shift patterns, roles and what each person should capture.
GDPR for Teams Capturing Leads at Events: What Managers Sign Off
The data protection points a manager should be happy with before sending a team to capture leads at a show.
How Many People Should You Send to a Trade Show?
A simple way to work out headcount from the conversations you want, rather than guessing or sending whoever is free.
Trade Show Budget Template for Teams
A simple budget template for sending a team to a show, including the staff time most budgets leave out.
Past show guides
View the archive →
EVCharge Live UK 2026: exhibitor list, dates and visitor guide
- Dates
- 22–24 September 2026
- Venue
- NEC, Birmingham
Dates, venue, sectors and the full exhibitor list for EVCharge Live UK 2026, plus a follow-up routine that survives a busy hall.
Solar & Storage Live UK 2026: exhibitor list, dates and visitor guide
- Dates
- 22–24 September 2026
- Venue
- The NEC, Birmingham
Solar & Storage Live UK is the country's biggest renewables gathering, solar PV, battery storage, grid services and clean-energy installers and developers. Dates, venue and the full exhibitor list.
The Emergency Tech Show 2026: exhibitor list, dates and visitor guide
- Dates
- 16–17 September 2026
- Venue
- NEC Birmingham, Birmingham
The Emergency Tech Show is where police, fire, ambulance and resilience teams meet control-room software, comms, drones and response tech suppliers. Dates, venue and the full exhibitor list.