The Beagle Blog
Playbooks, benchmarks and product updates for teams that work trade shows.
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Best Lead Capture Apps for Exhibitors in 2026 (and How to Choose One That Fits)
Most lead capture apps were built for enterprise badge scanning or the organiser's own ecosystem. Here are the five things that matter and how to choose.
How to Follow Up on Trade Show Leads (A System That Actually Converts)
Most trade show leads do not die because they were bad. They die because follow-up was slow and disorganised. Here is a five-step system that fixes that.
Latest articles
Trade show lead capture vs lead retrieval: which is better in 2026?
Rented lead retrieval scanners cost £200–£400 per rep and deliver a CSV days later. A team-wide lead capture app is cheaper, faster, and gives finance a real ROI number. Here's the honest comparison.
Best Lead Capture Apps for Exhibitors in 2026 (and How to Choose One That Fits)
Most lead capture apps were built for enterprise badge scanning or the organiser's own ecosystem. Here are the five things that matter and how to choose.
Farnborough International Airshow 2026: Exhibitor List and Floor Guide
Farnborough International Airshow 2026 runs 20-24 July at Farnborough, Hampshire. Here are the confirmed facts and how to find and track the exhibitors that matter to you.
How to Capture Leads at a Trade Show Without a Badge Scanner
Not every show gives you a badge scanner, and a scan is only a name anyway. Here is how to capture leads without one, using the phone in your pocket.
How to Follow Up on Trade Show Leads (A System That Actually Converts)
Most trade show leads do not die because they were bad. They die because follow-up was slow and disorganised. Here is a five-step system that fixes that.
How to Calculate Trade Show ROI (With a Formula That Isn't Wishful Thinking)
Most trade show ROI maths is fiction. Here is a stage-weighted formula that survives contact with your finance team, plus a fully worked example.