The Beagle Blog

Playbooks, benchmarks and product updates for teams that work trade shows.

Upcoming show guides

Sorted by show date — soonest first

Playbooks

Lead capture· 5 min read

A Simple Trade Show Lead Tracking System for Solo Reps and Small Teams

You do not need an enterprise CRM to track trade show leads. Here is a system that survives a busy floor, starts free and solo, and grows when you add people.

Mark Pymm ·
Lead capture· 6 min read

GDPR and Trade Show Lead Capture: What Exhibitors Need to Know

Every card you photograph and every voice note about a prospect is personal data. Here is what UK exhibitors need to know to capture leads lawfully in 2026.

Mark Pymm ·
Follow-up· 5 min read

Post-Show CRM: How to Get Trade Show Leads Into Your Pipeline

The gap between a good show and a wasted one is the handoff to your CRM. Here is how to get leads into your pipeline cleanly, fast, and with the context intact.

Mark Pymm ·
Trade show ROI· 5 min read

How to Prove Trade Show ROI to Your Finance Team

Calculating ROI is one thing. Getting finance to believe it is another. Here is how to present trade show ROI so it survives scrutiny and renews your budget.

Mark Pymm ·
Lead capture· 5 min read

Voice Notes vs Business Cards: The Fastest Way to Capture Leads at a Stand

Take the card, or dictate a voice note. Both are fast. Only one captures why the conversation mattered. Here is when to use each, and why the answer is both.

Mark Pymm ·
Follow-up· 5 min read

Trade Show Lead Follow-Up Email Templates (With 3 Copy-Paste Examples)

The follow-up email is where the show pays off or dies. Here are three templates you can copy, tuned by intent, plus the rules that make them work.

Mark Pymm ·

Past show guides

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