Trade show ROI
Trade show ROI· 5 min read
How to Prove Trade Show ROI to Your Finance Team
Calculating ROI is one thing. Getting finance to believe it is another. Here is how to present trade show ROI so it survives scrutiny and renews your budget.
Mark Pymm ·
Trade show ROI· 6 min read
How to Calculate Trade Show ROI (With a Formula That Isn't Wishful Thinking)
Most trade show ROI maths is fiction. Here is a stage-weighted formula that survives contact with your finance team, plus a fully worked example.
Mark Pymm ·