Free tool
Trade show cost per lead calculator
Add up what a show really cost, staff time included, and see what each lead cost you. Nothing you type is stored or sent anywhere.
- Total cost
- £0.00
- Cost per lead
- Add leads captured
- Leads per person per day
- Add people and days
Want this calculated automatically for every show? Beagle Team does it from your captures.
How the numbers are worked out
- Total cost = tickets or stand + travel + other costs + (people × days × cost per person per day).
- Cost per lead = total cost ÷ leads captured.
- Cost per qualified lead = total cost ÷ qualified leads, shown only when you enter them.
- Leads per person per day = leads ÷ (people × days).
- Staff time is often left out of event costs, which makes a show look cheaper than it was. Including it gives finance a number they can trust.