JAECOO

What they show

Product categories

Car & Van ManufacturersManufacturerManufacturer, Contract and Leasing

About JAECOO

A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is inspired by a fusion of "Jäger" (meaning “hunter”) and "cool." This melding of cultures captures both off-road and urban environments. With more than a decade of experience gained from a joint venture with the world’s most established off-road manufacturer, JAECOO was created to be "from classic, beyond classic", dedicated to innovation, taking on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. JAECOO blends the experience and craftsmanship of teams from across the world, with the aim of establishing a new standard for urban off-roaders.

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Shows JAECOO appears at

1. Fleet & Mobility Live 2026This page6–7 October 2026Stand E2

Listed in date order, as published by each show organiser.