Managing teams at shows
The Manager's Guide to Sending a Team to a Trade Show
How to decide who goes, brief them, split the floor and know what came back, without chasing anyone for business cards on Monday.
Getting the Whole Team's Leads Into the CRM Within 48 Hours
A simple process for getting every rep's show leads into your CRM quickly and completely.
Trade Show Staffing Plan for Exhibitors
How to staff a stand properly: how many people, shift patterns, roles and what each person should capture.
GDPR for Teams Capturing Leads at Events: What Managers Sign Off
The data protection points a manager should be happy with before sending a team to capture leads at a show.
How Many People Should You Send to a Trade Show?
A simple way to work out headcount from the conversations you want, rather than guessing or sending whoever is free.
Trade Show Team Brief Template (Copy and Paste)
A one-page brief to send your team before a trade show, covering goal, roles, targets and debrief.
Trade Show Cost Per Lead: How to Calculate It
The formula, what to include, and why staff time changes the answer more than most people expect.
Is It Worth Sending Your Sales Team to Trade Shows as Visitors?
You don't need a stand to get value from a show. When visiting pays off, when it doesn't, and how to tell afterwards.
How to Plan a Team Visit to a Trade Show: Target Lists, Routes and Roles
A practical plan for getting a visiting team round a show efficiently, with nobody doubling up and nobody missing the stands that matter.
How to Compare Trade Shows and Decide Which Get Budget
A consistent way to compare shows so next year's budget is based on what each one produced, not on habit.
The Post-Show Team Debrief: A 30-Minute Agenda
A short, repeatable debrief that turns a team's show captures into owned follow-ups and a clear verdict.
Trade Show Budget Template for Teams
A simple budget template for sending a team to a show, including the staff time most budgets leave out.