Splitting a Show Between Your Team: Who Covers Which Halls

On a big show, the way you divide the floor matters as much as how many people you send. Here are the common approaches and when to use each.

Split by hall or zone

Each person takes a hall or a group of aisles. It is simple, cuts walking and works well when targets are spread evenly.

Best for: large multi-hall shows with targets spread across the floor.

Split by sector

Each person takes a sector, such as installers, manufacturers or software. They may walk further, but they build deeper knowledge and have better conversations.

Best for: shows where your team already specialises by sector.

Split by account

Existing account owners visit their own customers and partners; others take new prospects.

Best for: shows where you have many existing relationships.

Mix and match

Most teams combine approaches: account owners handle their customers first, then everyone switches to hall-based coverage for new prospects.

Make the split visible

Whatever the method, write it down. Put each person's halls, sectors or accounts in the team brief and share the target list so everyone can see who owns what.

Check progress during the day

Agree a midday check-in. If one hall is quieter than expected, move someone. If a must-see stand hasn't been visited, reassign it.

Size the team to the floor

If you are unsure how many people you need to cover the floor, try the team size estimator. For the full planning process, see how to plan a team visit.

Beagle for sales teams shows hall coverage and target progress across the team, so reshuffling on the day takes seconds.